[1]
Burle, P.N.B. , Wang, N. and Zhu, A. 2022. Investigating the Impact of the Social Media Branding on Purchase Intention in the African Context. International Journal of Economics, Business and Management Studies. 9, 1 (Jul. 2022), 39–62. DOI:https://doi.org/10.55284/ijebms.v9i1.659.